Are you interested in eating fresh, sustainable food grown by local farmers this summer?
Healthy PlanEat is a small business based in East Lyme, Connecticut which works with USDA Certified Organic and Northeast Organic Farming Association (NOFA) Farmer’s Pledge Farms to bring healthy food directly to local customers.
Healthy PlanEat currently works with nearly 20 farmers and food artisans to offer a range of products including fresh vegetables, meat, cheese, dairy, microgreens, mushrooms, freshly baked bread, coffee, and pasta.
Farm Fresh Food Pick Up Available in the
Morning, Afternoon, and Evening
ORDER FRIDAY thru 9:00PM SUNDAY
You can now pick up your Healthy PlanEat order
WEDNESDAYS from 10 – 11 am, 12 – 1 pm, 4 – 5:30 pm
FIND This week’s ordering menu with Lots of veggies – Click HERE and scroll Down
Order Window: Place your order Friday 5 am through Sunday 9 pm
Cooler Details: Place a clearly labeled cooler with your first and last name on it on the Tuesday afternoon or evening ferry with some ice in it.
Pick Up Day and Time: Wednesday morning at approximately 10:15 am (leaving on the 9:30 am NL ferry). This was the most popular pick-up time based on the FI survey.
Creating An Account and Placing Your Order
Click here to access the Healthy PlanEat Fishers Island pick-up page and click “Sign Up” in the top right corner to create an account.
Scroll past the vendors and add items to your cart that you’d like to order. When you checkout, select the Fishers Island pick-up location. Make sure you navigate all the way through until you see a confirmation pop-up saying that your order has been placed.
Questions can be emailed to firstname.lastname@example.org
Small Business Success: Healthful food feeds local economy
Published May 19. 2021 3:30PM
By Hugh M. Ryan, Special to the Times
Healthy PlanEat, an online seller of locally and sustainably produced foodstuffs, is expanding its offerings.
This nascent enterprise, based in East Lyme, provides a website for farmers who use sustainable practices to sell directly to consumers throughout southeastern and central Connecticut. “Sustainable” refers to such practices as no-till planting and crop rotation to maintain soil fertility and stifle pests, as well as responsible irrigation that minimizes run-off, bans on synthetic pesticides, herbicides, and fertilizers, and humane treatment of animals raised for milk, eggs, and human consumption.
Founder and CEO Rosemary Ostfeld, recently selected by Connecticut magazine as one of 40 high achievers under 40, earned a bachelor’s degree from Wesleyan University in Middletown, followed by a Ph.D in land economy at the University of Cambridge in England. She is a visiting assistant professor of environmental studies and public policy in the College of the Environment at Wesleyan, and a mentor-in-residence at the Patricelli Center for Social Entrepreneurship at the university. This semester, she is teaching a course in partnership with Middlesex County’s UConn Master Gardening Coordinator Gail Reynolds, where students are learning hands-on farming skills at Wesleyan University’s Long Lane Farm.
Rosemary has been mentored herself at Healthy PlanEat by, among others, the Southeastern Connecticut Chapter of SCORE, a nationwide, nonprofit association and resource partner of the U.S. Small Business Administration that offers free, confidential advice to small-business owners. SCORE volunteers have also mentored students in the Startup Incubator course she teaches at Wesleyan University where students work on developing their own small business ideas.
“Having a wonderful and experienced sounding board regarding opportunities and obstacles has been extremely helpful,” Rosemary says.
She has assembled a network of mostly Connecticut farms:
- Eight Mile Meadows, Deep River, sourdough baguette, ciabatta, cinnamon swirl loaf, and more
- Passionately Pasta, Wallingford
- New England Sea Farms, Leetes Island Rocks in Guilford, seaweed and sugar kelp
- Provider Farm, Salem, beef from grass-fed cattle, produce from arugula to zucchini
- Deep Hollow Farm, Chester, vegetables
- Stonington Kelp Company, Pawcatuck, sugar kelp
- Sweet Grass Creamery, Preston, whole milk; chocolate, coffee, and maple flavored milk; yogurt and cheese
- Stonington Kelp Co.
- Seacoast Mushrooms, Mystic, 600 – 800 pounds per week of mushrooms (shiitake, maitake, blue oysters, golden oysters and lion’s mane) to many of Connecticut’s leading gourmet restaurants.
- Guilford Greens, micro greens, e.g., totally radish and broccoli shoots
- AG Farms, Essex, vegetables, homemade items, eggs
- Forest City Farms, Middletown, heirloom produce and culinary herbs
- Cato Corner Farm, Colchester, handmade, raw farmstead cheese from the milk of their Jersey cows, humanely raised on a pasture-based diet with no growth hormones or subtherapeutic antibiotics
- Fat Stone Farm, Lyme, certified organic maple syrup
- Cugno’s Farm, Colchester, poultry, pork, ginger honey, hard candies, hemp flowers
- Muddy Roots Farm, Wallingford, produce and poultry
- Fishers Island Oyster Farm, Fishers Island, N.Y., oysters
- Drew’s Honeybees, Norwich, jarred and comb honey
- Long River Farm, Old Lyme, premium salad greens, fruits, vegetables, and herbs
- Eight Mile Meadow, Deep River, sourdough baguette, olive ciabatta, cinnamon swirl loaf, and more.
- Absolute Bearing Coffee Company, Mystic, coffee
- The 4 Five Farm, Bloomfield, chicken and eggs
For those interested in connecting with local farmers, it’s easy to sign up via the “Sign Up” tab on the upper right of the website, https://healthyplaneat.com/. Then, sign in and order by 11 p.m. on Thursdays for pick-up at either of these sites:
— Niantic Green, Main Street and Pennsylvania Avenue, Saturdays, 10 — 11 a.m.
— South Greeb (Union Park), Main Street, Middletown, Saturdays, 1 — 2 p.m.
— Fishers Island, place weekly orders starting Fridays at 5 PM and by Sundays at 9PM for delivery Wednesdays. (And send a cooler over to New London on Tuesday afternoon for the farmers to fill with your order.) Pick up at Fishers Freight Wednesday morning after 10:30.
If you were wondering if Rosemary is taking a victory lap, she is not. She is training for the next race. Expect announcements soon of new farms and additional pick-up points.
Hugh M. Ryan is a certified mentor for the Southeastern Connecticut chapter of SCORE. He can be reached at email@example.com.